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Why Is User Experience (UX) Important in Mobile Apps?


To understand why is UX important, let’s look into stats. Between 2016 and 2021, the number of smartphone users almost doubled, according to Statista. And mobile apps are the primary reason why consumers choose smartphones over desktops. Moreover, the global number of mobile applications downloaded is predicted to reach 258.2 billion by 2022. As per these statistics, the desktop is gradually becoming the “secondary touch-point” for a large portion of the digital audience. More and more people are turning toward mobile apps because of their functionality and ability to do tasks swiftly.

Your mobile app should face strong competition to remain in the digital market in this age of digitalization. Thus, your mobile app’s design must be engaging and eye-catching to influence consumers’ minds. In other words,  UX is crucial in mobile apps to make consumers satisfied. 

What Is User Experience in Mobile Apps?

The goal of UX is to provide the best user experience possible, including simplicity of use and a sense of how the user influences your company’s value. Defining how a mobile app operates and serves the needs of users is part of creating a UX. To turn your users into loyal customers, the UX must be simple, comfortable, and user-friendly. And it must work in the right direction.  

What Is UI in Mobile Apps? 

The acronym UI denotes the user interface, which is how consumers engage with mobile apps. The user interface encompasses all of the app’s controls, blocks, buttons, and elements.

The user interface’s main goal is to interact between the user and the app as simply, enjoyable, and effectively as possible. Selecting a color, corporate identity, and modern design concepts are all UI development processes. 

UX and UI for apps
A Consistent Experience is a Better Experience in Apps.” 

Benefits of User Experience in Mobile Apps

For every consumer-driven software product, focusing on the UI and UX from the beginning and improving it throughout the development circles until production is critical. Improved UX offers numerous advantages, including the following:

1. Captivates Users

You only have a few seconds to have an impact on consumers when they launch your app. Only if your app’s design is appealing will they decide to keep using it. They’ll leave if not. Engagement is the next important thing to consider. Users will continue to use the app if they find it interesting. 

2. Get featured in the app store

The number of users who like an app determines whether it is excellent or not. Your mobile app will certainly get to the top of the rankings, thanks to positive customer reviews and ratings. So, make sure you provide users a superb UI/UX. Getting your app at the top of the list will instantly attract more users.  

3. Enhanced customers complacency & improved ROI:

When your app has an impressive design, it provides your consumers with engaging content and simple navigation, ensuring that they are happy with the services provided by your app. A satisfied consumer is more likely to promote your app to others, increasing customers. And, as a result, a higher return on investment for your company. 

4. App UI/UX design boosts your brand

When you invest in outstanding UI/UX design services, your consumers will be happier. Users want to stick with companies that make them feel good. The positive feedback from these satisfied clients will assist you in making the required modifications and improving your application.

A positive connection between your company and its consumers will boost your company’s credibility and brand value.  

5. Conserves time and cost:

If you invest in a fantastic UI/UX design, your customers are unlikely to encounter any problems or difficulties using your app. A quality product will not need regular updates, which will save you time and money. 

Better design for better UX
A Seamless Design Results in Better UX

How to Create User-Friendly Mobile Apps?

Below are the important aspects of UX/UI that you should work on to improve your mobile application’s appearance and functionality:

1. Maintain uniformity

Ensure that the design is consistent across the app. It should include not just icons and buttons but also colors and patterns. A consistent app design helps users get more comfortable with the app and makes it easier for them to engage.

2. Use conventional elements:

The usage of familiar elements in the app saves the user time and helps them use it without difficulty. Therefore, the user shouldn’t need any more instructions on how to use the app.

Elements like icons, buttons, colors, and symbols must be developed in the same manner as most apps. The faster a user gets to know your app, the more likely it is to be popular.

3. Make it as interesting as you can:

A more user-friendly app is interactive. Allowing users to engage with the app establishes a connection. Users may easily go from one window to the next in an interactive app. 

4. Design is straightforward

To improve users’ interests, the design of your app should give great services with little input. Customers are confused and frustrated by an app with a lot of clutter, so they leave it. On the other hand, customers will find it simpler to use the app if the navigation is simple.

We Bring Ideas to Life

Bringing ideas to life is what we do at Treinetic every day. As an experienced and leading software company, our talented UI/UX engineers can help you develop the best appealing design with carefully planned UX; Contact us today for more information.


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