In this post, we are going to share with you the most creative ways to attract customers for your startup business. You’ll discover that even if they don’t directly relate to your niche, they are still applicable to any marketing strategy.
Imagine your startup business having tons of customers. Imagine customers waiting in lines to purchase your products. Wouldn’t that be amazing? Well, some startup entrepreneurs may think this is a far-fetched dream. They would think this is impossible to achieve as a small business. But we say you can achieve it. Yes, you can be a brand loved by many customers. All you have to do is take the right steps. As a startup starting from scratch, it may seem like a lot of hard work. However, it isn’t all about hard work. Sure, you have to put in effort and time. But coming up with creative ways to attract customers to your startup is the trick.
What should you do to attract new customers?
Your strategies to attract new customers should be creative. However, don’t misunderstand this. It’s not all about taking a unique route for its own sake. Your marketing strategies need to be strategic too. Otherwise, they won’t be effective at attracting customers. Before planning out your creative strategies to attract customers, ask yourself the following questions:
- Does it speak to the crowd?
- Does it anticipate their requirements?
- Does it have the ability to grasp the attention of the customers?
As you can understand, your creative methods need to be customized for your target audience.
Creative ways to attract customers to your startup
1. Update your website
Your digital presence plays a big part in attracting customers. And your website is your main official digital residence. It is going to be the direct source that customers go to. So remember that your website needs to do the heavy lifting so customers can find you. Make sure that your site is optimized for search engines and mobile users by reviewing your SEO and SEM strategies.
Even the style of your website matters. Too many graphics might slow down your site’s load speed, which is a turnoff for customers. If you lack in-house experience, employ a website design firm and/or SEO professional to assist you with this.
2. Discounts and promotions for first-time customers
Customers cannot resist discounts. As a startup business, you have to know this and use it to your advantage. Attract customers to your brand through introductory discounts. Also, you can offer special deals. For instance, offer deals like buy 2 and get 1 free or offer a discount like 10% off for the first-ever purchase.
Bargains as such make first-time customers want to come and check out your products. This is a very creative way to familiarize your brand with more and more customers. If you incorporate this method, make sure to keep track of what they buy and which offers they redeem. That way, you will be able to better target them with future marketing messages. That will ultimately help you gain their loyalty to your brand.
3. Create exclusive and targeted offers
If there’s one thing customers prefer over discounts, it’s exclusive, targeted offers. Even if they say no to any other discount, they cannot resist a 50 percent discount. Take it to the next level by positioning it as an exclusive offer for your target customer. Trust us—no customer can turn it down. Providing exclusive offers is an excellent approach to accessing new customers, particularly in markets you may not have been able to reach previously.
Whenever companies announce new offers as such, the word quickly spreads. There are numerous websites and social media channels dedicated to discovering these exclusive discounts, which means free publicity for your business. As a result, your organization should begin to notice a direct relationship between offering discounts and your ROI.
4. Run Instagram contests
Contests are a creative way to reach more customers. The perfect platform for this is social media platforms like Instagram. If you do this right, you will be able to grow your following rapidly.
Run giveaway contests with simple rules. For instance, you could say that anyone who follows your Instagram account, likes your posts, and shares them is eligible for a chance to win a prize. And when it comes to the prize you are offering, it needs to be worth fighting for.
5. Customer feedback
Hear what your customers have to say about your brand and the products. This is very important, so get their feedback constantly. At the end of the day, you are creating products for them. So, knowing what they like and dislike is essential for making necessary changes and ultimately improving your product. That’s how you get the chance to attract new customers. This not only helps you improve products but also earns you popularity as a brand that listens to customers.
6. Tell people about your brand
One of the most effective ways to raise brand awareness is by networking.You can also meet new people and tell them about your brand, your products, and your services. It would be more effective if you approached it like this: “How can my products and services help?’
You can be a member of your trade association, your local chamber of commerce, and networking organizations.
7. Make the most of online review sites
Consumers don’t play around with their money. They do their research before deciding to give your products a chance. One thing they do to learn about your brand is check with previous customers. For that, they turn to online ratings and review sites. This helps them familiarize themselves with your brand.
By the end of this research, they will decide if your brand is worth it or not. So you must keep track of these sites and respond to any customer complaints. You can make the most of the positive reviews you have gotten by linking to them on your official website. Keep in mind that new customers are more likely to purchase your products and trust your brand if they see positive comments from others.
8. Make the most of your expertise
You can generate interest and even create buzz by showcasing your industry expertise, which can help you attract new customers as well as get more business from your existing client base.
Volunteering to speak on industry panels, delivering a webinar or workshop, speaking at industry events or to groups your target customers belong to, or holding educational sessions are just a few examples of how you can make a good impression with potential new customers and clients. This technique is especially effective for B2B business owners.
There you have it! We hope that this post helped you think of creative ways to attract customers to your startup business. By incorporating the methods we introduced you to, your startup will be able to pull in more and more customers. Make sure that you execute your strategies in a way that speaks to the crowd, meets their needs, and gets their attention. With that in mind, your creative edge will get you a lot of new customers sooner than you anticipate.