Client Company Information
Top of The Town (TOTT) is a leading e-commerce platform based in California, specializing in premium bar supplies. Serving a diverse clientele of professional bartenders, bar owners, and cocktail enthusiasts, TOTT offers an expansive range of products—from professional bartending tools to high-end spirits and mixers. With a sharp focus on quality, convenience, and customer satisfaction, TOTT quickly carved out a niche as the go-to digital destination for bar goods. Their commitment to reliable service, expert guidance, and a curated product selection positioned them as a trusted player in the competitive beverage supply market.
The Challenge
Despite California’s vibrant bar culture and increasing demand for quality bar supplies, the procurement landscape remained outdated and fragmented. TOTT faced challenges that were common across the industry—suppliers and distributors operated independently, communications were slow and often manual, and customers had limited flexibility in customizing orders. The traditional methods not only created inefficiencies but also hindered scalability and responsiveness. TOTT realized that without a modern digital infrastructure, they risked falling short of customer expectations in a fast-paced, experience-driven market. What they needed was a centralized, intelligent platform that could streamline the procurement process while offering personalization and real-time engagement.
How We Helped
Teinetic collaborated with TOTT to reimagine their entire procurement and customer engagement experience. We proposed the development of a comprehensive mobile application that would act as a central hub for browsing, ordering, managing, and communicating—all in one intuitive interface. The objective was not just to digitize the process but to enhance it: empowering customers to make informed choices, customize their orders, and interact with suppliers on the go. We focused on blending functionality with user-centric design to ensure that both seasoned professionals and casual users could navigate the app with ease and confidence.
Specific Actions Taken
Designed and Developed a Custom Mobile App
We created a robust mobile application tailored specifically for the bar supplies market, enabling users to browse a wide selection of products, filter by category, and manage their cart and purchases with ease.
01
Introduced Custom Order Modifications
A key feature allowed customers to submit custom requests and modify their orders up until a
predefined cutoff time—catering to the dynamic and time-sensitive nature of the hospitality industry.
02
Implemented Real-Time Chat Functionality
To address communication gaps, we integrated a real-time chat feature that enabled instant conversations between buyers and suppliers, facilitating product inquiries, clarifications, and negotiation in a transparent manner.
03
Added Dark Mode for Enhanced Usability
Recognizing that many users work late hours, we included a dark mode option to reduce eye strain and improve usability in low-light environments.
04
Results
The impact of the TOTT mobile app was immediate and far-reaching. Within a short span, the app reached more than 2.29 million users, generated an impressive 19.7 million impressions, and received over 114,000 clicks. These figures reflected not just visibility, but real engagement—driven by a user experience designed around flexibility, transparency, and convenience. Customers praised the ability to customize orders and interact in real time, resulting in improved satisfaction and stronger brand loyalty.
Operationally, the app dramatically reduced the complexities of TOTT’s fragmented supply chain. With all communications and transactions housed under one digital roof, order processing became faster, inventory tracking more accurate, and service delivery more dependable. TOTT’s internal efficiency improved significantly, freeing up resources to focus on strategic growth initiatives.
Conclusion
TOTT’s transformation demonstrates how thoughtful technology adoption can reshape an entire industry segment. By investing in a customer-first, digital procurement platform, TOTT was able to address critical challenges, enhance user experience, and position itself as a leader in the California bar goods market. Their mobile app didn’t just meet user expectations—it elevated them, creating a new standard for convenience, customization, and connectivity in the sector.
Looking ahead, TOTT is well-positioned for expansion. Opportunities include partnerships with premium brands, collaborations with industry influencers, and geographic growth beyond California. With a strong foundation and a proven digital strategy, TOTT continues to lead the evolution of bar supply procurement—one cocktail at a time.